Insights

Guides on AI SEO and growth

Plain-English writing on how search is changing, what AI answer engines reward, and what founders should actually do about it.

6 min read

What is AI SEO? A plain-English guide for founders

AI SEO means two things at once - using AI to do search work faster, and optimising so AI assistants cite you. Here is how both work in practice.

7 min read

Assistants name a handful of sources per answer. Here is the practical work that decides whether yours is one of them.

6 min read

Search did not disappear - the click did, for some queries. Here is which traffic is genuinely at risk and what to do about it.